Arby’s has been a staple in the fast-food industry for nearly 60 years, best known for its signature roast beef sandwiches. However, the brand is making waves by announcing that burgers will now be a permanent addition to its menu for the very first time.
This marks a significant shift for the chain, which has traditionally focused on sandwiches rather than burgers.
The Journey to Burgers at Arby’s
Although Arby’s was founded in 1964, the chain only recently entered the burger market. It wasn’t until 2022 that Arby’s introduced its first burger, which combined traditional ground beef with high-quality Wagyu meat.
This innovative approach involved sous vide cooking, where the meat is vacuum-sealed and simmered in water before being reheated in deep fryers at Arby’s locations.
The initial launch of these burgers was a resounding success. Arby’s sold out within just two weeks, prompting them to bring the burgers back in limited runs throughout 2022 and 2023.
This item’s popularity indicated a substantial burger market at Arby’s, traditionally known for beef sandwiches.
A Permanent Fixture on the Menu
As of May 2024, reports suggest that burgers will no longer be limited-time offerings at Arby’s. An insider at the chain confirmed on Reddit that a new permanent burger option would be introduced, differing from the original Wagyu version.
Although an official representative from Arby’s has not yet commented on the reports, their website currently states that burgers “are here to stay.”
This decision to permanently add burgers to the menu signifies a strategic evolution for Arby’s, allowing them to cater to a broader audience and compete with other fast-food giants.
New Burger Offerings
Customers can now enjoy a variety of burgers, including:
- Deluxe Burger (596 calories)
- Big Cheesy Bacon Burger (706 calories)
- BBQ Bacon Burger (711 calories) featuring crispy onions, American cheese, pickles, and smoky barbecue sauce on a toasted brioche bun.
Prices for these burgers range from $6.49 to $8.49 at locations in central New Jersey, with prices varying at other locations.
The Deluxe Burger can also be part of Arby’s Tailgate Meal, including crinkle fries (530 calories) or curly fries (550 calories), a drink, and a turnover for dessert. This meal is priced at $13.98 at my local Arby’s.
Expanding the Menu Further
In addition to the exciting news about burgers, Arby’s has recently introduced the Double the Meats Meal. This meal is designed for those with hearty appetites and is available at participating locations nationwide.
Priced at $7, the meal includes a medium order of fries, a medium drink, and the customer’s choice between a Double Roast Beef (510 calories) or Double Beef’ N Cheddar (630 calories) sandwich.
The introduction of this meal, alongside the new burger offerings, reflects Arby’s commitment to enhancing its menu and providing customers with more options.
Customer Reactions and Expectations
The response from customers has been overwhelmingly positive, especially regarding the burger options. Many fans of the chain are excited to see a broader variety of choices that cater to diverse tastes.
The combination of quality ingredients, innovative cooking methods, and the classic flavors Arby’s is known for has generated buzz among loyal customers and newcomers.
As Arby’s expands its menu, there’s a sense of anticipation about what else the chain may introduce. Will there be new sandwiches, limited-time offerings, or even breakfast items in the future?
Conclusion: A Bold New Direction for Arby’s
Arby’s is taking bold steps by introducing burgers as a permanent menu offering, marking a new chapter in its nearly 60-year history. With a commitment to quality and customer satisfaction, the chain is positioning itself to remain competitive in the fast-food industry while honoring its roots in the roast beef sandwich business.
As customers flock to try the new burger offerings and the exciting Double the Meats Meal, it’s clear that Arby’s is not just about roast beef anymore. The chain’s evolution into a more diversified menu reflects changing customer preferences and the growing demand for variety in the fast-food market.
So, whether you’re a long-time fan of Arby’s or new to the brand, there’s never been a better time to visit your local Arby’s and explore the expanded menu. With mouth-watering options like the BBQ Bacon Burger and hearty meal deals, Arby’s is ready to satisfy even the hungriest appetites.
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